דוגמת כתיבה טכנולוגית באנגלית – Case Study

נכתב עבור Quam, חברה לפיתוח טכנולוגיות IoT (גרסה מעוצבת כאן):

Case study: Fusar’s Mohawk

A SMART HELMET KIT BECOMES AN ACTION SPORTS GAME-CHANGER

 

THE CHALLENGE

Fusar, an emerging sports tech innovator, set out to create a richer and safer experience for action sports enthusiasts. They came to us with the Mohawk, an all-in-one kit that turns any helmet into a full-blown smart helmet.

The kit consisted of a helmet-mounted camera, handlebar/wrist remotes, and a Bluetooth headset. It incorporated the functionalities of previously separate devices: two-way communicator, GPS locator/navigator, mounted camera, emergency response system, activity tracker, and more. Not only would it permanently change the field by combining all of the above – but it also introduced powerful new features.

Fusar needed us to design a compelling UX/UI that would fuse the kit’s components, as well as a Mohawk app to match. Connectivity between the app and the components, and between different users, was critical.

 

THE SOLUTION

The Quam solution had to echo and amplify Fusar’s business model and strategy. Therefore, in designing the UX and defining the Mohawk app, we continued the brand’s sleek design and advanced functionality.

With the most aerodynamic helmet-mounted camera on the market, the Mohawk offers 12MP photos and 1080p video at 30/60 FPS, all operated via the handlebar/wrist remotes. In addition, the HotShot feature lets users blast 15-second real-time videos to social media, even when not actively recording – thus never missing those rare ‘wow’ moments. To match these impressive features, we branded and styled the UX and interfaces using a clean, sporty, informative design.

 

THE TECHNOLOGY

Functionalizing the Mohawk app was no walk in the park. The Mohawk provides unlimited-range communication with simple smartphone syncing and GPS location, including a list of friends and fellow sportspeople to prevent group members losing sight of each other. Even more importantly, it includes advanced and potentially lifesaving safety features. It can detect whether you’ve been in an accident or collision, and instantly alerts your loved ones and the nearest EMS, sending them your precise geolocation info.

This was exactly the sort of challenge we like. We developed the Mohawk app as a native app, with solutions for interfacing with complex Bluetooth LE 4.0 field-to-device protocols. The end result was a smoothly integrated product experience that promised unprecedented functionality.

 

THE RESULT

Now Fusar had a product that was visually dazzling and technically unmatched. We are glad to report that we’ve helped them to prelaunch the Mohawk at the 2016 Consumer Electronics Show in Las Vegas, to resoundingly positive feedback.

רז הוא זיקית קופירייטינג. יש לו כישרון נדיר להתאים את הסגנון שלו לכל סוג טקסט שהלקוח צריך."

סת גרינברג, מייסד שותף, Fresh Pie Marketing

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