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| 4 marketing scripts for an automatic kiosk for phone carrier POS’s and service centers. Each video highlights a different feature of the product: |
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OUTLINE All the scenes are humoristic, tongue-in-cheek meetings between two friends: NORMA, representing the normal Point Of Sale; and CELIA, representing OurCompany’s Point Of Sale. The names are just for the sake of convenience. They are never mentioned. Norma and Celia are sophisticated and modern. They dress as urban professionals (think Sex and the City.) They’re good friends, but Norma is a neurotic who likes to outshine others. She brags, but her mood takes a downturn whenever Celia confronts her with a better (=OurCompany) service story. Celia, who has more to brag about, is confidently modest. NORMA is always shown on the LEFT, Celia on the RIGHT. FEATURE 1: Transfer, backup, and restore phone info NORMA and CELIA meet. Norma triumphantly flashes her new smartphone at Celia. NORMA Smiling brightly, Celia produces from her pocket the same model phone. CELIA Norma’s face falls. Attempting to regain the upper hand, she babbles rapidly, exaggerating her experience as something magical and wonderful (e.g., coffee as some sort of “prize”.) NORMA CELIA Norma completely loses confidence. She squirms, playing with her earlobe/neckline/etc. INSERT LOGO SCREEN W/ VOICEOVER: “OURCOMPANY: SEAMLESS DATA TRANSFER, BACKUP, AND RESTORING” Back to Norma, alone, pleading after Celia, who is off screen. NORMA FEATURE 2: Phone diagnostics Norma and Celia are standing together. Norma has a replacement non-smartphone. Celia stares at it. CELIA NORMA CELIA NORMA CELIA Norma knows what’s coming. She doesn’t want to hear it. She tries to cut Celia off. NORMA CELIA INSERT LOGO SCREEN W/ VOICEOVER: “OURCOMPANY MAKES MOBILE DIAGNOSTICS AND REPAIR SIMPLER AND EASIER THAN EVER” NORMA FEATURE 3: Content and app delivery NORMA and CELIA meet, both dressed fashionably and carrying HANDBAGS on the right shoulders, so that Celia’s bag is partly obscured. THEIR FEET are outside the frame. Celia lights up as she notices Norma’s bag; but before she can speak, Norma cuts her off. NORMA CELIA Celia gives a half-turn, showing her own handbag, different to Norma’s. ZOOM OUT to reveal Celia’s matching shoes. CELIA (cont.) Norma is flabbergasted. NORMA CELIA NORMA CELIA NORMA (mutters to herself) CELIA NORMA INSERT LOGO SCREEN W/ VOICEOVER: “OURCOMPANY MAKES CONTENT AND APP DELIVERY QUICKER AND MORE PROFITABLE THAN EVER” Norma is scuffing her shoe against the floor. She complains petulantly, like a child. NORMA FEATURE 4: Old phone buyback NORMA and CELIA meet IN PROFILE. Norma shoves a paper printout in Celia’s face. NORMA CELIA NORMA CELIA NORMA Celia’s phone rings. She stops Norma with the raise of a finger, and as Celia turns to face front we see she’s wearing a BLUETOOTH EARPIECE, and holding a phone clad in a BRIGHTLY COLORED COVER (red with white polka dots?). Both items are beautiful. Norma notices the new accessories with surprised envy. CELIA Celia hands Norma another PHONE COVER. Norma thanks her resentfully. NORMA Suppressing anger, Norma involuntarily crumples up the paper in her hand. INSERT LOGO SCREEN W/ VOICEOVER: “WITH OURCOMPANY’S INNOVATIVE PHONE BUYBACK TECHNOLOGY, EVERYBODY WINS” Norma is holding her newly-covered phone next to her face. She’s somewhat conciliated. NORMA Celia nods. |